January 29, 2023

Will Traxler of Traxmaster Software discusses his new game, Exception, his first commercial release following years of solo development. Will shares insight into his unique post-launch mindset, his solution to investing in his development, and the dynamics of outsourcing PR responsibilities as a one-man studio.

Will has accomplished a ton with this game release. Multiple platforms on day 1, stellar marketing in motion, and all without crunching or losing his cool. His attitude is exemplary and this is a must-listen for small indie teams or other soloists.

We discuss surviving a flood early in the episode. Indeed I did have to push our Skype call back a day over flooding in the area as it resulted in a school cancellation for my kid. It would have been too ridiculous a lie to use, so I suppose I’ve got that going for me.

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