In this episode, we share strategies and vital steps you need to take to promote your projects without looking and sounding like a jackwagon. Topics include what to have on your website, creating a press kit, writing a press release, how to approach paid advertisements, and social media practices for Facebook, Twitter, and even Instagram.
Another vital step in promoting your game and running your studio site is creating a professional press kit. We’ll show you what a good one includes and take a look at a couple of easy ways to develop one. Stay tuned tomorrow to learn how to pair it with a killer press release!
If it isn’t obvious from the gap between this post and the last one, many things are happening!
Letter Taps Is Out Now!
My indie educational game, Letter Taps is available in the Google Play and iOS App Store now! This is the product of my last six months and I can’t tell you how good it feels to have it up for download and receiving positive feedback. Beside some very kind reviews and personal messages, one endorsement in particular really made my day (and many days since).
This super cool new app for kids does simple things beautifully! Engaging-by a guy who grew up inspired by Clarissa! https://t.co/3S4xsViwnS
— Mitchell Kriegman (@mkfresh1) February 21, 2017
Yes. That’s Mitchell Kriegman of Clarissa Explains It All and Bear in the Big Blue House fame, and too many other accomplishments to list here. I wrote last year about all the hilarious homebrew PC games Clarissa made on her show in the 90s and Mitchell liked it enough to share it around. When I reached out about what I’d been up to since, he couldn’t have been more gracious.
Seriously, go support everything Mitchell Kriegman does.
Kid Tested, Teacher Approved!
As part of launching an educational indie game and product line, I searched high and low for opportunities to gain insight and feedback on what I was doing. I knew my game helped teach my son to count and recite the alphabet quickly, but I wanted to go further in the play testing department.
Luckily for me, certain schools here in the Greater St. Louis region have unprecedented levels of commitment to getting kids interested in and excited about technology, and software development specifically.
I was blown away when the Francis Howell school district invited me to be a guest speaker for students and parents just as I was preparing to release the game. My wife got to join me and grabbed some great photos. We had a blast! Sure enough, kids and teachers alike expressed enthusiasm about Letter Taps as a learning tool. I was sure to set up the app for optional bulk licensing for registered educational organizations in both app stores.
Great thanks to all those involved in those phenomenal two days at the Francis Howell school district. I will not forget it!
Lending my voice at Gamasutra
Finally, I put together some thoughts about launching a studio, carrying out a game development project, and launching a product line revolving around young kids over at Gamasutra. The post falls squarely within the “shop talk” category but it’s the kind of stuff I love reading from other studio heads. I hope it’s of use–or at least some entertainment–to other newcomers working their way into the game. Please feel free to comment or even share it around if you find it useful!
More soon! CodeWritePlay is still designated as “home” for keeping up with my appearances and work around the web. Hoping to do some more development blogging in the very near future as things start hopping again.
Drop me a line and check out Letter Taps!
Time for the weekend roundup! It’s been a big week here and around the web. I’m always happy when a post starts a discussion here on the site, so I was glad I shared my Google Adsense disaster story. I also kicked off a new series detailing my countless indie dev missteps and my first contribution over at Zam.com has been posted! Check out anything you missed and tell a friend!
Invalid Activity: My Google AdSense Nightmare – Long before Code Write Play came along I spent years building and running a geek culture site with a close friend of mine. This post discusses some of the ups and downs of building and monetizing your own site and some of the pitfalls that can catch you by surprise. Google didn’t exactly catch wind of this post and come running to resolve the issue so hopefully it’s at least entertaining.
Indie Dev Confessions: Part 1 – As well as things have been going, I felt the need to step back at the turn of the new year to assess my game development progress. It hasn’t gone well. I decided the best thing I could do is evaluate my strategy as objectively as possible in an effort to make 2016 a better year. If you have a passion for creative projects of your own, perhaps this series will strike a chord with you.
10 Indie Games to Watch in 2016 – This is my first published contribution to Zam.com! For this post I got my hands on a ton of great indie games and put together a list of titles I expect to turn heads in the coming year. Though I didn’t get to spend time with all of them (a couple are very early in development) all these games either have a great Early Access build available or they already have an audience in a pre-Alpha frenzy. Some are small initiatives that do what they set out to do well while others are highly ambitious, aiming to change the way we play. One of the developers was so pleased with his mention that he announced his game’s release window for the very first time in the comments! Check out the list and let me know what great upcoming games you’re looking forward to.
See you next week!