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Business Podcast Productivity

Do You Really Need a Website?

Last week’s discussion of community management with our friend Matt Hill spun off some great discussion around other promotional topics. Although it’s not the first time we’ve explored the optimal role of a website in your ongoing creative efforts, some time has passed and a lot has changed.

In this episode we’ll look at the current benefits and challenges involved in running a game development-centric website, how to get going easily, how to expand on it, and how to make it competitive in search engine results. If you don’t currently believe you need a website–or the work involved intimidates you–give me a chance to change your mind. I should note here that I don’t have anything to sell you, I don’t want to be involved in building it, and I frankly don’t even want to hear about it when you’re done. That’s how you know I’m being sincere.

Here are some points you’ll hear about in this “second edition” of GameDev Breakdown’s Guide to Websites:

  • Benefits of controlling your web presence
  • Building out your website in manageable phases
  • How to establish a killer press kit
  • What to offer your visitors and (hopefully) players

Happy building. Holler if we missed anything.

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By Todd Mitchell

Todd Mitchell is an independent game developer and freelance journalist. He is the founder of CodeWritePlay where he produces and hosts the GameDev Breakdown and GameDev Breakdown Radio podcasts. Follow him @Mechatodzilla.

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