Jordan Mauriello of MoreYellow ToddMitchell, June 23, 2022July 11, 2024 MoreYellow CEO, Jordan Mauriello, joins to discuss corporate and personal brand management, what it takes to turn heads at game launch time, and what generating buzz may look like with the game industry’s next set of big changes. MoreYellow strives to stay at the forefront of brand expertise–not just for its major corporate partners, but also for the influencers and talent they manage in-house. To do this, his team has to deeply understand the art and science of “buzz,” what works now, and what’s likely to work in the near future. When Ubisoft wanted to charge ahead with the release of Rider’s Republic in an early post-pandemic world, Jordan’s crew not only organized a global relay race featuring top extreme sports stars to promote the launch, but they also designed it with social distancing in mind to keep everyone safe while moving business forward. During our chat, Jordan discusses what it was like to transition from a strict brand collaboration focus to a larger strategy that includes talent management, how his team is looking ahead to the (eventual) metaverse age, and how small creators can think about driving their brands forward as they grow. Jordan’s links MoreYellow.comtwitter.com/JordanMaurie11o GameDev Breakdown (podcast) Subscribe anywhere you listen to podcastsGameDev Breakdown on YouTube@GameDevPod on Twitter Share this:FacebookXLike this:Like Loading... Culture Podcasts content creationgame promotiongames PRstreamingtalent management
Culture Swatting Turns Fatal in Call of Duty Dispute January 1, 2018July 11, 2024 On this week’s #GameDev Breakdown podcast, we discussed everything we know about the Wichita swatting that claimed a man’s life. This is the most bizarre and tragic story attached to gaming in recent history. The topic matter may be disturbing to some listeners. Share this:FacebookXLike this:Like Loading... Read More
Culture Agile Game Development Author, Clinton Keith July 31, 2020July 11, 2024 In this episode of GameDev Breakdown, Clinton Keith calls in ahead of his GDC 2020 presentation on project management to discuss the crises facing game development, the strategies in his latest book, Agile Game Development: Build, Play, Repeat (2nd Edition), and how to recapture the fun in making games. Share this:FacebookXLike this:Like Loading... Read More
Culture News Roundup 7-12-20 July 11, 2020July 11, 2024 Here are highlights from this week’s news roundup: Share this:FacebookXLike this:Like Loading... Read More