#GameDev Breakdown – Promoting Your Game

In this episode, we share strategies and vital steps you need to take to promote your projects without looking and sounding like a jackwagon. Topics include what to have on your website, creating a press kit, writing a press release, how to approach paid advertisements, and social media practices for Facebook, Twitter, and even Instagram.

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Writing Your Press Release

Learn how to launch your game right with a press release! People spend good money for this service, but we’ll show you how to create a professional press release for free and show you exactly where to send it. Stay tuned tomorrow for our full video show on promoting your game!

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Creating Your Press Kit

Another vital step in promoting your game and running your studio site is creating a professional press kit. We’ll show you what a good one includes and take a look at a couple of easy ways to develop one. Stay tuned tomorrow to learn how to pair it with a killer press release!

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Running Your Studio Website

Some developers don’t run a website for their studio at all, and even more don’t know what to put on it. In this segment, we discuss how to make the best use of your website when promoting a game. Stay tuned tomorrow for great info about creating your game’s press kit!

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Promoting Your Game

The #GameDev Breakdown podcast is back! In this episode, we share strategies and vital steps you need to take to promote your projects without looking and sounding like a jackwagon. Topics include what to have on your website, creating a press kit, writing a press release, how to approach paid advertisements, and social media practices for Facebook, Twitter, and even Instagram.

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Retro Developer Paul Nicholas

Update: Paul is turning heads again with his demake of No Man’s Sky. Check out Low Mem Sky at Itch.io!

This week, UK-based retro developer Paul Nicholas Skypes in to talk about his recent development project, SCUMM-8, a Pico-8 recreation of LucasArts’ legendary engine for Maniac Mansion among other hits from the golden age.

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Behold the Presale Crunchpocalypse

In this mid-week edition of the GameDev Breakdown podcast, we examine a chaotic update to the SNES Classic Edition story, Xbox One X goes live with pre-orders of its own, and a AAA game industry veteran promotes his new book and praises crunch time in the game industry.

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