Business Game Industry Podcast

All About PR Interviews

Since I started podcasting somewhere around 2013, I’ve spoken with a lot of people who passed on appearances simply because they didn’t think they could do a good appearance. I haven’t been doing this so long that I’ve forgotten having that feeling as well, so the last time I heard this concern I decided to do this primer on all aspects of PR interviews and appearances. If you are in charge of your own marketing efforts, this one is for you. If you’re one of the several people who have told me they’ve decided to forge ahead with a podcast of your own recently, consider this collected wisdom my podwarming gift to you–welcome to the neighborhood. I even finished up with a story I haven’t shared before about being the subject of a very tricky interview with a major news outlet.

Business Game Industry Humor Podcast

Rock, Paper, FIFA

A pro FIFA player loses a qualifier over a game of Rock, Paper, Scissors. EA’s response is…surprising…we discuss the takeaways for anyone developing a potential eSports game.

Business Game Industry Podcast

GDC You Later

GDC 2020 is postponed as COVID-19 becomes a real concern in the US. Several organizations have stepped up to support indies impacted by the change. Here’s the scoop on what’s happening and how you can get involved.

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NBA Jam Book Author Reyan Ali Returns

Reyan Ali returns after the launch of NBA Jam from Boss Fight Books to weigh in on Cowboy vs. McGregor, Smash Bros. headlines, the Aaron Hernandez documentary, how to cover up an R. Kelly tattoo, and making loved ones eat just a small, supermarket-sized sampling of crow.

Reyan’s Links:

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David Jagneaux of UploadVR

I met David via Twitter while freelancing for (now Fanbyte). Beyond writing the definitive unofficial book on Roblox, David has picked up bylines at Forbes Games, IGN, Vice, Polygon, and other outlets. He now juggles tasks as a senior editor at UploadVR and trust me when I say his work in the virtual reality space has been a boon to developers and enthusiasts alike.

It’s my fault we didn’t manage to have David on during 2019, and it’s my fault again that his appearance was in the middle of a CES crapstorm, but it’s all good news for you! Thanks to this timing, David not only sheds light on the most recent developments for Oculus hardware owners and the company’s apparent direction for the near future, but we also get the scoop on some of this year’s most promising sights from CES itself.

Go send David some love; it’s a difficult time of year.

David’s Links:

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Are NDAs Ever Really Enforced?

We all hear about the importance of non-disclosure agreements, particularly in the game industry. Should we take them seriously? Is anyone ever truly held accountable for breaking one? We explore the topic on this episode of GameDev Breakdown.

Big thanks to Christer “McFunkypants” Kaitila for the thought-provoking topic.

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Indie Developers Are Screwed

Twitter reacts to a doomsday proclamation about indie development, but there are a few problems with the message.

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The Increasingly Complex World of Cheating in Video Games

This article was originally published at the now-defunct Zam.

Cheating is as old as gaming, but it still presents brand new problems. Gone are the days of simple cheat codes in secluded sessions between player and machine. In their place, a booming new business thrives. Companies battle in court for the right to offer cheat hardware and intricate software tools. Pro tournaments are shrouded in scandal as cheaters are banished. New cheats are even keeping real money out of the hands of publishers. Cheating is raising questions faster than we are finding answers.

Humble Beginnings

Cheating first became commonplace in the 1980s among hobbyist computer gamers. Many users of systems like the Commodore 64 were comfortable with basic programming tasks. Playing a game occasionally required typing its entire source code in manually, so it was a simple matter for some to load a game into the computer’s memory and modify a few values in the right locations to grant themselves goodies like points and health at will.

If you’ve never had to type out the code to a game before playing it, try it just once.

The eventual development of peripherals like Romantic Robot’s Multiface, a device capable of saving and modifying a computer’s memory at the push of a button, made game state tampering accessible to even more users. More developers were concerned about the growing issue of outright game piracy than simple cheating. Some games were released in the public domain from the start, and players were encouraged to customize a game to meet their needs. This case wasn’t strictly considered cheating at all.

Early consoles like the Nintendo Entertainment System offered a vastly dissimilar experience. With no access to code or an operating system, players saw only what was intended for them on the screen and could only respond with a few controller buttons. This did not deter cheating for long.

Many game developers found work in the late 80s and early 90s by converting games from arcade cabinets for home console use. Most arcade games are designed with sharply increasing difficulty to keep quarters coming—which made these ports painful to playtest. To cope with this challenge on systems with limited means of input, developers created secret button sequences that triggered changes like invulnerability, allowing them to survive testing even when the gameplay gets tough.

I miss game booklets

None of these sequences are more popular than Kazuhisa Hashimoto’s Konami Code, a secret first created to grant all upgrades in the arcade port of Gradius, which he forgot to remove prior to the game’s release. The Konami Code has since been included intentionally in dozens of games (developed by Konami and others) in honor of its popularity among players.

Cheating thrilled console players. Enterprising hardware engineers took notice, and quickly set about pushing the limits even further.

The Business of Mischief

In 1990, Codemasters, a British game development studio, created a “video game enhancer” capable of the same memory value modification used on gaming computers with the Multiface peripheral. The Game Genie, as it was eventually named, could be connected between a cartridge and the NES itself to modify the game with codes entered by the player before passing the program through to the console. Though the codes used an obfuscated format, they result in direct editing of values in memory, meaning knowledgeable players could discover their own useful codes in addition to those distributed with the product. Codemasters’ publisher Camerica distributed the Game Genie in Canada while Galoob sold it in the United States.

Galoob found itself defending the Game Genie against Nintendo only months later in U.S. District Court.

The Galoob v. Nintendo case hinged on whether or not a judge would agree that using a Game Genie created derivative works of Nintendo’s games, in defiance of established copyrights. Thanks to the Game Genie’s marketing verbiage—specifically that it’s a “video game enhancer”—the court ruled that Game Genie players are still using the original Nintendo products as intended and established no damages. Galoob, on the other hand, was awarded $15 million plus legal fees. Not only was Galoob allowed to continue selling the Game Genie device, but a legal precedent protecting game enhancement without permanent modification was established, paving the way for the cheating industry to emerge and flourish.

In time, Galoob expanded its Game Genie product line to include all major consoles, and it competed with other cheat cartridges including Action Replay and GameShark products. Cheat code books and guides were published, updated, and republished. Rumors and codes were listed in nearly every game magazine in print. The now-defunct cable and satellite network G4 dedicated a half-hour show, Cheat!, to providing game codes and secrets, demonstrating them on-screen. Most importantly, resources for game cheating arrived on the web.

Cheaters Online

As household internet access became the norm, players were flooded with the collective wisdom of nearly the entire gaming community for the first time. Virtually unlimited information about tips and tricks were revealed as “urban legend cheats” began to decline (sadly, Michael Jordan really wasn’t in NBA Jam on consoles).

In addition to widespread information, the internet made new genres of player-versus-player competition possible. Cheating again followed closely behind—this time, at the expense of real opponents elsewhere in the world.

First-person shooters are consistently among top-selling games across all platforms, and its players experience what may be the most ethically dubious cheats in gaming. Time has proven that, in countless settings and series, gamers love trying to outgun and out-think their peers. Some are willing to cheat—even at the expense of the other players—and no shortage of tools have been developed to accommodate them. “Bot” applications can grant perfect aim (and take the shot, if desired), network traffic can be manipulated to allow a player to see and attack opponents in real time while sending their own actions back in bursts that make them nearly impossible to beat, and incoming player data can be interpreted and exploited in ways that their opponents may or may not ever be able to detect.

The online role-playing genre has not fared much better. Mischievous players have elbowed ahead of their peers with tricks as simple as teaming up with other players to grind on a single account, and as complicated as putting your character in the hands of programmed scripts or completely automated bot applications. Given the subscription model on which popular online RPGs operate and the negative impact cheating has on the community, developers and publishers like Blizzard have not been shy about taking cheating enablers to court.

World of Witch Hunts

Products and services again emerged to capitalize on a new age of cheating. This time, it was developers and publishers reaching for their wallets, and the investment was to prevent cheats. In 2000, Team Fortress player Tony Ray began testing his anti-cheat tool, PunkBuster, on Valve Software’s Half-Life. Though the product proved capable, Valve declined to partner with Ray’s studio and began development of the Valve Anti-Cheat (VAC) system. Instead, PunkBuster was integrated first in Return to Castle Wolfenstein and later in the Battlefield series and others. Additional anti-cheat suites were integrated into online role-playing games, including nProtect GameGuard and AhnLab’s HackShield.

While anti-cheat systems have proven effective—the VAC system alone has banned over 2 million accounts—they require constant changes and an intrusive presence in a client system to discover banned tools or activities. This introduces room for errors, often in the form of “false positives.” New games and updates occasionally result in widespread erroneous ban reports from players who claim to do nothing but connect to game servers. In at least one instance, Battlefield players had to appeal their invalid ban, even after EA and PunkBuster were aware of the problem. Even today, most publishers prefer to ban too many players, rather than miss potential cheaters.

Reasonably effective cheat protection was key in the rise of professional eSports. Players, organizers, and sponsors all need to be reasonably sure of a level playing field before investing real money into competitive gaming. The very few cheating scandals at the pro level have been huge.

Just before the DreamHack Counter-Strike: Global Offensive tournament began in winter of 2014, three pro players admitted to cheating after the VAC system banned their accounts. All three players and their respective teams were disqualified from the game’s largest tournament. One of the players would later tell Twitch viewers he believed about 30-40% of players at the pro level were also cheating, reported viewers on Reddit. Chaos erupted again in the DreamHack quarterfinals, as team Fnatic exploited a map glitch to win a match, leading to their eventual forfeit. Suspicion of additional cheating rocked the community for months to come.

Real Money Cheats

Mobile gaming has given new momentum to casual games. Free-to-play games like Clash of Clans or the more recent Clash Royale bring in staggering daily revenue without charging players anything upfront. Everyone wins, until cheating disrupts the balance.

Over the years, developers have released a collection of cheat engine apps for mobile operating systems, particularly rooted Android phones and jailbroken iOS devices. This has allowed willing players to tamper with “freemium” games as they might with any other game—the difference is that they’re granting themselves lives, power-ups, and other resources that cost real-world money.

Freemium cheating raises questions for which players have many opinions, but definitive answers are less clear. The Digital Millennium Copyright Act allows for the modification of games and other software owned, but previous cheats have never so clearly and directly deprived developers and publishers of revenue. As Garret Bright astutely points out in his Gamasutra feature, freemium games only bring in revenue from in-app purchases, one side of the debate argues that this clearly robs the publisher, while the other side suggests there is no harm done if they never would have paid for in-game items to begin with. It may only be a matter of time before a judge is left to decide.

If the past is any indication, cheating will continue to evolve as gaming keeps pushing into new territory, and the community will grapple with new questions about what is acceptable and in what circumstance. It’s important to acknowledge the positive impacts of game tampering as well as the negative: the new ways players experienced their purchased games, the content publishers hid away only to be discovered like buried treasure years later, and the large-scale hacking and modding initiatives that effectively created brand new projects for others to enjoy. What’s certain is that players will never stop pushing the limits they encounter, come what may.

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Ash Lyons of Gearbox

Fresh off of his contributions to Borderlands 3, Gearbox senior VFX artist Ash Lyons calls in to talk about the post-release mood, parenting in the triple-A development space, and his long road to Borderlands.

I first connected with Ash over Twitter around the time I put out my interview with Joshua Davidson and we got along immediately–he’s a parent of young kids, he has a passion for connecting with newer devs and creators, and he is hilarious. I’m not saying I’m all those things, but he is. We wanted to do a recording pretty much right away, but decided to wait until Borderlands 3 hit shelves. After launch, and with Gearbox’s blessing (thanks again) it was game on.

In addition to career and background stories, Ash shared some favorite games, contributions he’s most proud of in Borderlands 3, and even filled me in on the inspiration for some of the game’s messier moments. Don’t miss it.

Ash’s links

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Surviving Remote Work

Game development and its specialties have a ton of potential for remote work, which is awesome, but has a unique set of challenges only you can solve for yourself. Do you have to agree to sit on calls with clients? How do you navigate project changes? How can you avoid conflicts? In this episode of GameDev Breakdown we’ll drill down deep based on real world trial and error.

I’m scheduling with new awesome guests all the time, be ready for more guest reveals very soon!

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